Amazon has been getting grief since they refunded money and then deleted copies of George Orwell’s 1984 on customers Kindle electronic book readers. The company they had bought 1984 from didn’t have the rights to sell it. But some customers were mad that Amazon could just delete stuff they had bought.
I wasn’t all up in arms about it. I did think Amazon could have just paid the rightful owner for the sales – simple and everybody wins. Instead they deleted them. Ouch!
Jeff Bezo’s mans up this morning:
This is an apology for the way we previously handled illegally sold copies of 1984 and other novels on Kindle. Our "solution" to the problem was stupid, thoughtless, and painfully out of line with our principles. It is wholly self-inflicted, and we deserve the criticism we’ve received. We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.
With deep apology to our customers,
Founder & CEO
Good job Jeff! Maybe “actually sorry” apologies will catch on. But somehow… I doubt it.