
Well, after a month of long nights and Saturday’s, we submitted our first app to the iPhone App Store the other day.
Today it was rejected.
This came as a HUGE surprise. The app was developed primarily by an experienced iPhone developer, and shown to several very experienced iPhone developers along the way. Everybody thought it was slick, well crafted and very cool. Nobody had any concerns about rejection.
There are objective standards in the App Store approval process. Things like “don’t’ crash”, “too big”, “and uses an unapproved API”. I don’t mind being held to those standards, for the most part. We got dinged under a “subjective” rule:
The app shall not be primarily marketing material or advertising.
First off.. do you really believe that is evenly applied? How about the Target app? Or the Disney app? The list goes on.
I read that “rule” to mean that direct clones of marketing material or ads should not be turned into an app. For instance, bundling a PDF of your catalog into an APP form. Even that interpretation of the rule doesn’t make any sense to me, but I didn’t think we were anywhere near it.
App Reviewers must review 80 apps per day. Giving our app, that we spent a month on, about 6 minutes of review. We then got a form e-mail.
We appealed, which generated another form e-mail.
The thing is, even if I win, how can I possibly invest in a system like that? Our next step involved serious development, and hiring of engineers to do it. That’s hundreds of thousands of dollars held hostage by 6 minutes of a person who may not understand our app, language, or business model. We planned on having hundreds of customers, whose investment would then be put at Apple’s whim.
I ain’t gonna do it.
Android and Windows Mobile are PLENTY big enough for me. In fact, combined they are much larger than Apple’s iPhone market share.
If Apple can’t convince me that their business is safe for investment, I won’t do it.
Do they care? Probably not. But the only power I have is my choice, and I intend to use it.
Update: They approved the app, unchanged after our appeal. This happened late Monday, so within one working day. As far as appeals goes, this seems rather fast and I suspect it reflects that the first reviewer did make an error that was pretty obvious.
Rapid approval upon appeal does take the sting out a bit. But my concerns remain… do I want a big investment made in an ecosystem where one entity can kill it at anytime?
At a minimum it means I’ll probaby lead with our Droid offerings.